It is no longer a secret that I have a fetish for concealers. I’m pretty sure that some of the therapists who have had the (dis)pleasure of having me as a patient would all agree on the fact that my mental age certainly doesn’t match my under-eyes. In a bad way. That being said, they have also been adamant about me finding the “true” me, my calling, my real passion. Well, after having read and watched so many raving reviews, it became clear to me that Too Faced’s Born this Way concealer would fill the abyssal void in my heart as much as the abyssal lines under my eyes.
If you share my passion for concealers, make sure you check out these reviews:
Price point: it retails for $29 / £20-24 (depending where you get it) / €28.99
Where to get it: lots of places, such as the Too Faced website, Cult Beauty, Sephora, Debenham’s, Douglas, Ulta, Nordstrom, etc. I personally bought mine from Cult Beauty and I’m not sponsored (but I wish I was).
Shade range: 20 “versatile” shades. The Born This Way concealer can be used to conceal, contour, highlight and retouch, but I’m not sure deeper complexions will find many contouring options in the range.
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It is formulated without parabens and gluten. Cruelty free and vegan.
Well, it is beautiful. The large glass bottle feels expensive and luxurious.With a staggering 15ml, it is closer to a foundation bottle than a concealer. I also like the fact that the applicator kind of clicks back into the bottle when you’ve used it. I suppose it’s meant to prevent it from drying out too quickly and to prevent further bacteria from getting in.
- Oil-free, non-comedogenic formula
- Can be used to conceal, contour, highlight, and retouch
- Weightless and hydrating so skin is never dry or cakey
- Long wearing for 12 hours
- Photo-friendly/No flashback
- Easy to use
- Maximum coverage
- Undetectable finish
Application: the product is very easy to blend and dries quite fast. I definitely would recommend using as little product as possible, as it is ultra pigmented and very high coverage. If you do that Instagram/YouTube triangle thing, you’ll struggle to finish blending all that product before it dries down.
I wouldn’t say that the finish is undetectable, though. I’ve observed no flashbacks.
Coverage: As I was saying two sentences ago, it is very high coverage and a little goes a VERY long way. If you like living dangerously, it could easily pass off as a full coverage foundation. The Born this Way concealer will cover your redness, blemishes, dark circles, pigmentation and all your sins.
Finish: the finish is quite luminous and natural. I wouldn’t go as far as saying that it doesn’t crease because, in all honesty, it does. Now, I don’t blame Too Faced for that because it isn’t said anywhere that their concealer is creaseproof. Speaking of claims, I’m sort of dubious about the hydrating factor of the concealer. My under-eyes look drier than usual when I use it.
Staying power: it’s outstanding. It will resist to sweat, rain, breakup tears, showers and gentle face cleansers.
Final thoughts on the Born This Way concealer
Would I recommend this product? Absolutely and especially if you don’t have any creasing problems or fine lines to worry about.
Do I think it’s the best concealer I’ve ever tried? Nope, but it’s a close second. My MAC Pro Longwear isn’t as full coverage, but it applies and wears more gracefully than the Born this Way concealer.
Here’s a cute pin for your boards: