Too Faced Born This Way concealer review

It is no longer a secret that I have a fetish for concealers. I’m pretty sure that some of the therapists who have had the (dis)pleasure of having me as a patient would all agree on the fact that my mental age certainly doesn’t match my under-eyes. In a bad way. That being said, they have also been adamant about me finding the “true” me, my calling, my real passion. Well, after having read and watched so many raving reviews, it became clear to me that Too Faced’s Born this Way concealer would fill the abyssal void in my heart as much as the abyssal lines under my eyes.

If you share my passion for concealers, make sure you check out these reviews:

Revolution Beauty Fast Base Concealer

Revolution Beauty Conceal and Define

MAC Pro Longwear Concealer

Practical info

Price point: it retails for $29 / £20-24 (depending where you get it) / €28.99

Where to get it: lots of places, such as the Too Faced website, Cult Beauty, Sephora, Debenham’s, Douglas, Ulta, Nordstrom, etc. I personally bought mine from Cult Beauty and I’m not sponsored (but I wish I was). 

Shade range: 20 “versatile” shades. The Born This Way concealer can be used to conceal, contour, highlight and retouch, but I’m not sure deeper complexions will find many contouring options in the range. 

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Ingredients

two faced born this way concealer ingredients
source: toofaced.com

It is formulated without parabens and gluten. Cruelty free and vegan.

Packaging

Well, it is beautiful.  The large glass bottle feels expensive and luxurious.With a staggering 15ml, it is closer to a foundation bottle than a concealer. I also like the fact that the applicator kind of clicks back into the bottle when you’ve used it. I suppose it’s meant to prevent it from drying out too quickly and to prevent further bacteria from getting in.

too faced born this way concealer unicarton
too faced born this way concealer bottle

Claims

  • Oil-free, non-comedogenic formula
  • Can be used to conceal, contour, highlight, and retouch
  • Weightless and hydrating so skin is never dry or cakey
  • Long wearing for 12 hours
  • Photo-friendly/No flashback
  • Easy to use
  • Maximum coverage
  • Undetectable finish

Review

Application: the product is very easy to blend and dries quite fast. I definitely would recommend using as little product as possible, as it is ultra pigmented and very high coverage. If you do that Instagram/YouTube triangle thing, you’ll struggle to finish blending all that product before it dries down. 

I wouldn’t say that the finish is undetectable, though. I’ve observed no flashbacks

too faced born this way concealer diamond applicator

Coverage: As I was saying two sentences ago, it is very high coverage and a little goes a VERY long way. If you like living dangerously, it could easily pass off as a full coverage foundation. The Born this Way concealer will cover your redness, blemishes, dark circles, pigmentation and all your sins. 

too faced born this way concealer swatch vanilla
Shade: Vanilla
too faced born this way concealer swatch vanilla blended out

Finish: the finish is quite luminous and natural. I wouldn’t go as far as saying that it doesn’t crease because, in all honesty, it does. Now, I don’t blame Too Faced for that because it isn’t said anywhere that their concealer is creaseproof. Speaking of claims, I’m sort of dubious about the hydrating factor of the concealer. My under-eyes look drier than usual when I use it. 

Staying power: it’s outstanding. It will resist to sweat, rain, breakup tears, showers and gentle face cleansers.

Final thoughts on the Born This Way concealer

Would I recommend this product? Absolutely and especially if you don’t have any creasing problems or fine lines to worry about. 

Do I think it’s the best concealer I’ve ever tried? Nope, but it’s a close second. My MAC Pro Longwear isn’t as full coverage, but it applies and wears more gracefully than the Born this Way concealer. 

Here’s a cute pin for your boards:

too faced born this way concealer review photos swatches vanilla

Have you tried this concealer? Do you plan on buying it? Sound off below!


12 Comments

  1. September 5, 2018 / 5:29 pm

    HAHAHAHA that Instagram YouTube triangle I’m dead. This concealer sounds great!!!

    • Kate
      Author
      September 5, 2018 / 7:39 pm

      Thanks, babe! You know that’s what we do!

  2. September 5, 2018 / 1:51 pm

    Great, honest review Kate. I haven’t purchased this yet but have heard so many good things. I love a full coverage foundation and concealer to hide my many sins.
    Kate x
    http://www.katesbeautyhome.com

    • Kate
      Author
      September 5, 2018 / 3:34 pm

      Thanks, Kate!!

  3. September 4, 2018 / 1:28 pm

    I tried this concealer and I trully love it. I have really dary under eyes and this product covers a lot (as the name says..Super Coverage). I also bought the shade Vanilla but I think that it has a lot of yellow pigment (according to the website, they advise this color for fair, neutral undertones but for me is more for a light/medium yellow undertone).

    http://beautyworkers.wordpress.com

    • Kate
      Author
      September 4, 2018 / 2:52 pm

      Yeah, I find the whole shade range quite yellow, to be honest. Personally I don’t mind as it suits me, but I wonder how people with very light complexions find it.

  4. September 4, 2018 / 11:12 am

    I’m so bad with concealer because I’ve never found one that truly works for my horrendous undereye bags, but I must say this is tempting. I usually stick with the collection lasting perfection but this coverage looks so much better! And a 15ml bottle is very, very generous indeed!

    Cordelia || cordeliamoor.com

    • Kate
      Author
      September 4, 2018 / 12:55 pm

      If you don’t have too many fine lines, this one could work!

  5. September 4, 2018 / 8:21 am

    Great review!

    The best concealer I have ever had is the Concealer Pen from Beautycounter! I hate you can’t try it because you would be in love!

    • Kate
      Author
      September 4, 2018 / 12:56 pm

      Thanks for commenting, Jen. I’m so jealous of that beautycounter you have!

  6. September 3, 2018 / 8:13 pm

    Good post! I still haven’t found the magic concealer for me so this is helpful! I’m starting to get fine lines and am looking for something that won’t crease so your post is really helpful!

    • Kate
      Author
      September 3, 2018 / 8:24 pm

      Yup, the older you get the more full coverage you’re tempted to go for, but the problem with full coverage is that it’s drying and often creases.

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