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Beauty Bay Origin eyeshadow palette review

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Beauty Bay recently released a collection of three eyeshadow palettes which all sold out in a matter of hours. I was one of the lucky people to have been able to grab the Beauty Bay Origin eyeshadow palette.

The collection, named Colour Theory, is made up of three palettes: Origin (the beginner-friendly one), Evolve (the intermediate, wearable/experimental one), and Identity (the bold one). 

Also, I’m going to use Beauty Bay’s description of the palette because I couldn’t phrase it better than they did: Origin is your not-so-basic basics palette, containing a selection of warm and neutral shades to create wearable, casual, and daytime eye looks. Here you’ll find a combination of 42 matte, metallic and colour-changing duochrome finishes – it’s the perfect starting point to plot the direction of your beauty journey.

Beauty Bay Origin eyeshadow palette

Price point, packaging and quantity

Price: £25 or €28, available on the Beauty Bay website.

Quantity: 42 shadows of 1.4g each (that’s €0.47 per gram, I’m sure you’re wondering). Word of warning: this isn’t going to be the most travel-friendly palette you own.

The Beauty Bay Origin eyeshadow palette is vegan friendly and PETA certified cruelty free

It was made in the PRC, but designed in the UK. 

Packaging: The palette itself is absolutely stunning. All matte black with holographic rose gold (or is it copper?) lettering.  And I loved the experience of unwrapping it. It spoke to my inner child. Great point, as you can see in the picture above: it has a huge mirror. The palette is pretty heavy, obviously, but if you fold it, just like a laptop, the mirror serves as a great table mirror. 

Beauty Bay Origin eyeshadow palette
Wrapped with love
Beauty Bay Origin eyeshadow palette
The palette comes in a holographic unicarton box and a bunch of goodies (stickers, discount codes, cute cards)
Beauty Bay Origin eyeshadow palette
Closed palette

Review and swatches

Texture: the mattes feel very soft and the shimmers / metallics almost buttery. They swatch amazingly, but we all know swatches don’t always tell the truth. It’s when you’re applying these shadows that you see what you’re actually dealing with. 

Pigmentation: The transition shades might seem on the light side at times, especially when swatching, but as I said before: swatches don’t mean a thing about the quality of shadows, they just look good (I mean, look at my pictures – ha). But this is actually the strong point of the Beauty Bay Origin eyeshadow palette, because super pigmented shadows are hard to work with (here’s looking at you Subculture) or won’t be beginner-friendly. It isn’t the case at all here. In short, the pigmentation is exactly what it should be. I see what you did there, Beauty Bay. Clever. 

The pigmentation of the shimmers and metallics is out of this world

Step by step, ooh baby, gonna get to you, giiiiirl

Application: this is in my opinion the strongest point of the palette. They do all the blending. You hardly have to do anything. These shadows literally make you feel like the next John Maclean (I do realise I’m infatuated at this point). I can totally understand why this palette is absolutely amazing for beginners. Honestly, it’s hard to make a mistake here. It literally takes seconds to blend the transition and the crease shades. Don’t even bother to use a (wet) brush to apply the metallics: a swipe of the finger will give you full payoff.

If you don’t know who John Maclean is: please.

Another thing about this palette that totally drew me in was the step-by-step application process. As you can see in the picture above (leave a comment if you liked my musical reference), each column follows the 6 steps of the usual eyeshadow application process: base, transition, crease, liner, pop, highlight. That means you don’t need to think, rummage through your palette collection for one specific shade, or get creative (eyeshadow creativity isn’t my strong suit): you just follow the steps and end up looking like someone who actually knows how to apply makeup!

Staying power: Again, nothing bad to say here. They stand the test of time, just like any high quality eyeshadows would. 

Beauty Bay Origin eyeshadow palette
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Beauty Bay Origin eyeshadow palette
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Beauty Bay Origin eyeshadow palette
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Beauty Bay Origin eyeshadow palette
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Beauty Bay Origin eyeshadow palette
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Beauty Bay Origin eyeshadow palette
column six
Beauty Bay Origin eyeshadow palette
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Would I recommend the Beauty Bay Origin eyeshadow palette?

Hell to the yes.

My girl Makeupstruggles was saying this in her latest video: don’t buy makeup for the woman you’d like to be, buy makeup for the woman you actually are (in my case that means that I should stop buying blue eyeshadows). The Beauty Bay Origin eyeshadow palette is perfect for me. I don’t need to get creative, I don’t get overwhelmed by complex or incomprehensible colour stories. It’s a step-by-step guide that I can trust and that’s exactly what I need when I don’t want to think (which tends to happen a lot these days).

And it’s not just perfect for me, it’s perfect for anyone who needs simple yet polished eye looks, it’s perfect for beginners, it’s perfect for anyone who needs a variation of shadows but is on a budget, and it’s perfect when you need to be out the door quickly. There’s probably a lot of other people who would find the Beauty Bay Origin eyeshadow palette to be a perfect fit, but my review is almost 1000 words long and I’m sure no one is reading at this point. 

The only negative thing I have to say about it is that I’m not sure that people with deeper complexions would be able to follow all of the 6-shadow processes as I find some of the base shades to be extremely pale. 

I would say that this palette is what some Makeup Revolution palettes fail to be (not all of them huh): a perfect combination of affordable and quality makeup. 

By the way, if you’ve enjoyed this post or my blog, consider voting for me in the upcoming UK Blog Awards. Click here for my voting page

Here’s a pin for your beauty board:
Beauty Bay Origin eyeshadow palette


  1. September 21, 2018 / 9:07 am

    I’ve never really been a massive one for eyeshadows, but I’ve recently seen so many people rave about these palettes I think I may have to pick one up to have an experiment with! x

    Han | lifewithhan.blog

    • Kate
      September 21, 2018 / 8:59 pm

      It’s not a big investment! Thanks for commenting!

  2. September 20, 2018 / 1:39 pm

    This palette actually looks quite good, I’ll definitely consider it after reading your post <3

    • Kate
      September 20, 2018 / 1:44 pm


  3. September 19, 2018 / 12:18 pm

    This is utterly gorgeous! I’d been eyeing up all three of the BB palettes (because I have a total problem), but didn’t want to go for it without knowing what the pigmentation etc was like – but now I think I will have to make the investment when they eventually come back in stock! I love that they have the labels for what you use the colours for, makes it easy on those days when you have no idea what to do.

    Cordelia || cordeliamoor.com

    • Kate
      September 19, 2018 / 1:05 pm

      I think you’d have a lot of fun with the Identity one 🙂

  4. September 19, 2018 / 9:14 am

    Ooh this is pretty! Great range of colours and nice mix of mattes and shimmers 🙂

    • Kate
      September 19, 2018 / 9:18 am


  5. September 19, 2018 / 5:37 am

    Oooh, so pretty and so massive! I just saw this palette on their site earlier, and was curious about it. I may have to get my hands on this one! I can definitely see this being in my everyday rotation. Great post! ☺️

    • Kate
      September 19, 2018 / 8:48 am

      It’s a perfect everyday palette! Thanks for commenting!

  6. September 18, 2018 / 8:24 pm

    Pretty Colors! There are so many new palettes out now I’ve got some ADHD going on!

    • Kate
      September 18, 2018 / 8:26 pm

      Yeah, this time of year is insane. My money is flying everywhere lol

  7. September 18, 2018 / 6:15 pm

    I don’t wear makeup much. But these colors are amazing!

    • Kate
      September 18, 2018 / 8:15 pm


  8. September 18, 2018 / 5:38 pm

    I can’t believe you managed to get one of these I’m very jealous at the moment lol. They look so pretty. I’m glad they really worked for you. From what you’ve said the shadows seem to have a good texture and are easy to use. I’m so glad this is not a disappointing launch and now I’m even more keen to get one.
    Kate x

    • Kate
      September 18, 2018 / 5:51 pm

      I actually had the same reaction when I saw your tweet earlier about the BH Cosmetics Brazil palette lol!
      Now that I’ve pushed out this long-ass review I can take the time to read yours tonight!

      • September 18, 2018 / 5:54 pm

        The back to Brazil is still in stock on beauty bay. Not that I’m tempting you haha. It’s a great review Hun and thank you for reading mine x x

  9. Melissa
    September 18, 2018 / 5:31 pm

    Omg I need this palette! It’s beautiful!!

    • Kate
      September 18, 2018 / 5:52 pm

      We all need it!

      Thanks for commenting 🙂

  10. September 18, 2018 / 5:09 pm

    Ok so, I think I need this 🤷🏻‍♀️
    I didn’t even know Beauty bay brought a range out! Is this kinda like the Sephora’s own range maybe? (Not that I’ve used it but it seems like a trend with companies now bringing their own lines out!) it looks fabulous regardless! I’m down for this!

    • Kate
      September 18, 2018 / 5:15 pm

      Yup maybe, although I don’t know if Sephora came out with eyeshadow palettes. Totally recommend this one. BB is from Manchester, much easier to get than Sephora 😀

      • September 18, 2018 / 5:35 pm

        Immmmma add this to my Christmas list LOL!!! I think sephora did but it’s a pain in the butt to get here too. Beauty bay is a godsend!

        • Kate
          September 18, 2018 / 5:52 pm

          And 25 quid is a decent price for 42 shadows!

          • September 18, 2018 / 11:51 pm


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