Zoeva Premiere Palette – Review

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zoeva premiere palette 01

The Zoeva Premiere Palette was inspired by the spirit of the Jazz age and the performers of the 1920s. You have to admit that compared to all the other palettes out there, the idea is pretty novel.

I have a bunch of Zoeva brushes and they’re my absolute favourites. I couldn’t wait to see what the shadows had in store for me. I must confess the green shadow drew me in and the packaging won me over. Yes, I’m weak like that.

Price, packaging and quantity

Price: Zoeva is a European brand so the price may vary depending on where you buy it from. In the US: $26.50 (excl. VAT) from the official website (free shipping for orders over $100). In the UK: £18 from Cult Beauty. In Europe/UK: €21.75 from Beauty Bay.

Packaging: dark blue unicarton with a greenish print. That green is very reminiscent of one of the shades inside the palette. Wait, was that a marketing ploy?

zoeva premiere palette 05
zoeva premiere palette 05

Quantity: 10 shadows (4 mattes, 5 shimmers, 1 duochrome) for a total of 13.2g of product. Price per gram: €0.60. Compared to other brands on the ‘affordable’ market, that places the Zoeva Premiere palette somewhere in between Morphe and Juvia’s Place. I’ll be keeping this in mind when reviewing the performance of the shadows.

Zoeva shadows are made in Germany, are paraben-free, perfume-free. There is no mention on the packaging of the palette being cruelty-free, but the website Cruel Free Kitty says the brand is (yay Europe!).

Review and swatches

zoeva premiere palette 02
zoeva premiere palette 02

Texture: all the mattes and shimmers are soft to the touch. I’d say the burgundy shade The Greatest Era feels slightly on the drier side, which isn’t surprising for a reddish shade.

Application: It’s all nice and good. Everything is easy to blend onto the lid, all the shades mix well, and there are not fallouts. I didn’t notice any patchiness either.

Pigmentation: Now, let’s get down to the nitty-gritty. Most of the matte shades take a lot of building up to really show the way they do in the pan. Another problem I’ve found is that too much blending will kill you. And by that, I don’t mean I’ve been obsessed with Queen ever since I saw Bohemian Rhapsody (I’m way too busy stanning Eminem). What I mean is that the pigmentation will just fade if you blend the shadows a tiny wee bit too much. So it’s a fine line you’re going to be walking between building up and not over-blending. The Greatest Era, that very appealing burgundy shade, is very disappointing in that aspect. Another shade that let me down is the brown/blue duochrome called Say Goodbye. I’m pretty sure it’s a dupe for the MAC loose pigment Blue Brown, but it doesn’t hold a candle to it and is very lacklustre.

By the way, I’ve tested the shadows of the Zoeva Premiere Palette with and without a base (either MAC Paint Pot or Colourpop No Filter concealer) and didn’t see much of a difference in the pigmentation.

Lasting power: it’s decent and appropriate for that price range. Nothing to write home about. Again, using a base didn’t make a drastic difference.

Would I recommend the Zoeva Premiere Palette?

Overall, I don’t think it’s a horrible palette. I wouldn’t say it’s the most mind-blowing budget-friendly option I’ve ever tried, however.

Compared to the Morphe shadows from the 35M Boss Mood palette: the mattes are better, but the shimmers aren’t.

Compared to Juvia’s Place shadows: the overall quality is lower than that of Juvia’s Place (feel free to check out my reviews of the the Magic Mini Palette, the Douce Palette and the Zulu palette).

I’d say the quality is closer to that of Makeup Revolution palettes, but with better packaging and slightly more interesting colour stories (and with less borderline copyright infringement). I’m guessing the price point is higher because, unlike MUR, it’s not made in China.

I’ve noticed that Zoeva palettes are often on sale on Cult Beauty and Beauty Bay and I’d recommend waiting for one of those sales to give the brand a try without making too much of a financial commitment.

Zoeva brushes, on the other hand, are a great investment and I highly recommend them.

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zoeva premiere palette 02


  1. January 5, 2019 / 4:09 am

    Omg, I’ve been wanting a Zoeva palette so bad! They are all so gorgeous. I’ve also been eyeing the brushes, and after this review I think it’s time I invested. The swatches are so pretty!

    • Kate
      January 6, 2019 / 3:06 pm

      Thanks for your comment!

  2. January 3, 2019 / 5:08 pm

    The packaging for this is insanely gorgeous – what a shame the shades inside don’t match it! The greeny gold shimmer would look utterly gorgeous in my collection, but I definitely don’t need it. At all. Wonderful review though, as ever

    Cordelia || cordeliamoor.com

    • Kate
      January 3, 2019 / 6:18 pm

      Makeup Geek have pretty good green singles 🙂

  3. January 3, 2019 / 7:56 am

    The colours look nice but it doesn’t sound like it’s up to usual Zoeva standard 🙁

    • Kate
      January 3, 2019 / 12:24 pm

      Would you recommend the mini caramel one you bought a few months ago?

      • January 3, 2019 / 6:35 pm

        I have a mini Cocoa Blend palette. I would recommend it if you don’t have similar shades already or you’re looking for a good small palette for travel 🙂

        • Kate
          January 3, 2019 / 11:31 pm

          I’ll have a look on Beauty Bay. Thanks!

  4. January 3, 2019 / 1:28 am

    I’ve always wanted to try Zoeva but they aren’t readily available here in the US!! I appreciate your honesty in how the shades took some building because it can be so hard to determine pigmentation just from a swatch – especially those shared by brands!

    • Kate
      January 3, 2019 / 1:31 am

      If you live in the US, it’s not worth the investment/duty taxes, etc. There are amazing American brands that are much better value (Colourpop and Juvia’s Place are just a couple of examples).

      Zoeva is much better at making brushes, though. My life wouldn’t have a purpose without my 228.

      Thank you for commenting.

      • January 3, 2019 / 1:34 am

        Yes – I love both ColourPop & Juvia’s Place eyeshadows!!! ☺️ Such great quality for such low prices … especially during sales!!

        • Kate
          January 3, 2019 / 1:43 am

          If I lived in the US, I’d quit my daytime job just so that I could spend my days rolling myself in CP and JP eyeshadows. There I said it.

          • January 3, 2019 / 2:06 am

            lol! I’m just kicking myself for waiting too long to take advantage of the 50% off sale that Juvia’s place was having on palettes! I wanted the new Warrior Palette but it was sold out!

          • Kate
            January 3, 2019 / 12:24 pm

            I saw that sale! I was so jealous!

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